At the moment, Selkie only produces limited quantities (25-50 pieces) of the dresses at a time, priding itself in being a "small batch company." Gordon assures Teen Vogue that Selkie produces "no waste" when creating its products “as we do not dump or buy large batch.” That said, she's cautious not to call Selkie a sustainable company given the use of raw polyester. Gordon is also committed to finding and expanding sustainable solutions in fashion, but is game to acknowledge Selkie's shortcomings. “I had a lot of people reach out to me in my Instagram DMs to ask what size I got because they weren’t sure what to get for themselves.” She notes that, although she is typically a 2X or 3X, she purchased her Puff Dress in a 4X based on her chest size. “I feel like I’m usually nervous wearing puffy dresses as a plus-size person because they make me look even bigger, but none of that mattered with my Selkie dress because I looked and felt ethereal,” Njoku tells Teen Vogue. She later posted a video of herself in the dress that received over 100,000 views and 40,000 likes. She heard about the brand two years ago on Instagram and finally purchased her first Selkie for her 21st birthday last year. I could literally just be wearing the dress around my home hanging with my three dogs and I'd feel like a princess.”
For her, the “breathtaking” Selkie dresses help her feel better. Rayburn, who lives with a chronic illness, says fashion has become an important part of healing along her medical journey and uplifting her mental health.
And everyone deserves to experience that, not just straight sizes.” “They make clothing that is fun, whimsical, and princess-like. “It feels amazing to support a brand that is also supporting and lifting the plus-size community,” she tells Teen Vogue.
This is one of the reasons content creator Kendall Rayburn loves supporting the brand. Not only does Selkie design clothes for plus-sized people, but the brand also makes it a point to include them on Selkie's social media feeds frequently - to make all of their customers feel seen. Representation and inclusivity are so important and I feel their brand really encompasses that.”
Selkie runway show plus#
“Truly they are revolutionizing plus size fashion and helping all women feel and look their absolute best… I love that they’ve made it their mission to bring plus-size women into the high fashion world from the beginning. “Selkie is in a lane of their own,” she tells Teen Vogue. “I was having epiphanies that I had not only been molded into believing the beauty standards of size but had so severely contributed to them as well.”ĭrew Afualo, who is perhaps best known for calling out toxic men and fatphobes on TikTok, agrees. “When I lost Wildfox, I felt so much grief,” Gordon says. 11 years after starting Wildfox, Gordon tells Teen Vogue she had a lot more to say about the lack of representation in the fashion world. For Gordon, the brand was a second chance at defining fashion for an entire generation and making lasting changes within the industry itself. One of TikTok's most viral brands, Selkie was launched in 2018 by Wildfox co-founder Kimberley Gordon. The dress started making the rounds in 2020 when cottagecore was all the rage, but you might not know the brand behind the royal-inspired gown is doing so much more for the fashion world than just setting trends. If you search for the #Selkie hashtag on the app, more than 46 million results will pop up. In recent months, the fairytale princess aesthetic has become one of the reigning trends on TikTok - and it has been largely thanks to Selkie's gorgeous Puff Dress.
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